Marcelo Romanelli, Author at FanHero

How Influencers Can Run a Successful Virtual Event

Posted on August 5, 2020 by Marcelo Romanelli

Virtual events just might be the most powerful tool an influencer has in their arsenal. These events create opportunities for new followers, lucrative sponsorship deals, and even direct revenue. Of course, they have the biggest impact when done well. What to consider when planning a virtual event Li...

Turn Your YouTube Channel into A Video On Demand Platform

Posted on July 29, 2020 by Marcelo Romanelli

In a growing market of video on demand platform, YouTube has been working to keep up. It’s still a good option for those just starting to build an audience, but issues with consistent monetization have caused bigger creators to view it as more of a marketing strategy than a primary income source. ...

Why a Live Streaming Strategy is a Must-Have in 2020

Posted on July 22, 2020 by Marcelo Romanelli

If there’s one thing content creators should be doing right now to grow their brand, live streaming is it. That isn’t just hype. A solid live streaming strategy is a low-risk way for creators to grow their audience and boost their income. Live Streaming to Build An Audience It might sound strang...

How Your Fitness Platform Can Compete with Free Health Content

Posted on July 15, 2020 by Marcelo Romanelli

Sometimes it feels like there’s a ton of free fitness content standing between you and your customers. Don’t worry! Free content might seem like a threat, but it isn’t a replacement for a paid fitness platform. With a few tweaks coaches can attract users to their own fitness platform – a...

4 Reasons You Should Be Live Streaming Your Worship Services

Posted on July 8, 2020 by Marcelo Romanelli

As community faith leaders start to incorporate technology into their practices, one innovation has been generating a lot of interest: live streaming. Live streaming religious services provides an economical path to building a larger, more connected audience- without losing the personal touch. Here ...

The Benefits of Having Your Branded OTT Platform

Posted on July 1, 2020 by Marcelo Romanelli

Why are so many people developing their branded OTT platforms? For a lot of creators, the answer is customization and control. An OTT platform gives them full access to their audience and their data, without the risks of leaning on third party OTT. Risks of Public OTT Platforms An OTT or “over the...

OTT Marketing is Increasing Fast: Here’s Why

Posted on June 25, 2020 by Marcelo Romanelli

OTT was once seen as a novelty- a fun new technology used to round out a traditional marketing campaign. Now, with streaming media gaining ground over cable and the Internet of Things (IoT) taking off, OTT marketing is positioning itself as a core part of a modern marketing strategy. What is OTT Mar...

Live vs. Virtual Event: You Don’t Have to Pick Just One

Posted on June 23, 2020 by Marcelo Romanelli

As technology improves, virtual events are maturing into an exciting alternative to live events. There’s a lot of buzz about the benefits of going digital- but how do virtual events really measure up against live events? The Traditional Live Event In a live event everyone involved is in one locati...

How Live Streaming is Changing the Enterprise Industry

Posted on June 17, 2020 by Marcelo Romanelli

In the past, live video content has been too expensive and awkward to be a practical choice for enterprise. Now, with more video-friendly mobile devices in the hands of employees, live streaming has become a transformative force in the business world. Maturing Technology Enterprise has long favored ...

What Is An OTT Platform? A Beginner’s Guide to the Future of Streaming

Posted on June 10, 2020 by Marcelo Romanelli

An OTT platform is an outlet for delivering content directly to viewers, without going through a cable or broadcast media company. It gives creators more flexibility in the types of content they want to produce, as well as wider control over their data and processes. What is OTT, Anyway? OTT stand...

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